On location for Club Intrawest to capture the story of a remarkable yoga retreat designed to bring its guests into a state of balance, peace and well-being. The goals for this assignment are to convey a sense of tranquility, and enjoyment; showcase an amazing property; and allow the viewer to relate to the experience. After a pre-shoot scouting trip, the creative director and I selected three locations for our morning shoot, giving the client a wide selection of imagery that compliments the landscape and architecture as well as the yoga vacation. With careful planning and a clear objective we are able to capture these (my favorite) images and many more in two hours.
Showing posts with label Commercial. Show all posts
Showing posts with label Commercial. Show all posts
Tuesday, October 12, 2010
Mind and Body Meets Lights and Camera
Labels:
Advertising,
Commercial,
Lifestyle
Wednesday, April 21, 2010
hand painted, hand photographed
One question I often ask of myself is "how can I keep the integrity of a subject in a commercial environment?" In other words, how can I maintain a product's individuality while giving it a professional feel? Shooting the hand painted pieces from Metolius Ridge Tile posed this quandary. From my home town Eugene, Oregon (by coincidence) Metolius Ridge Tile hand paints individual pieces and mosaic murals on ceramic tile. You will have to decide for yourself if the pictures do the art any justice. I'm just glad to be a part of the process. These images were taken in mixed light at a home in the Hideaway Club.






See these images and more soon at: http://www.metoliusridgetile.com
Labels:
Advertising,
Architecture,
Commercial
Thursday, April 1, 2010
Clean Sweep
One thing I often hear from small business clients is, "We want people to know that we are big enough to handle their needs and small enough to offer personal attention to their needs." The challenge for me is to portray that in pictures. One day shooting for Cleanovations, a cunningly successful service business, gave me the perfect opportunity to demonstrate just how BIG a small business can be. With very little prompting on my part, I was able to follow them for the day and capture them hard at work for some pretty noteworthy customers. I have a new-found appreciation for these pristine buildings now that I know how much work goes into keeping them nice and shiny.




Having Fun -as always...
-J




Having Fun -as always...
-J
Labels:
Advertising,
Commercial
Monday, March 15, 2010
The Daylight-Only Fashion Shoot
O.K. The truth is, I love lighting, I love strobes and softboxes, gridspots, gels, I love wireless technology that triggers all my lights in synchronous perfection. And most of all- I love creating environments and moods with lighting. But sometimes the conditions are just right for what you want- and to add anything would be overkill. The following couple of images were shot under completely ambient light and the last one is what I call a target of opportunity- One of those moments when you see something in a moment and grab it before it's gone.
Labels:
Advertising,
Commercial,
Lifestyle
Saturday, February 20, 2010
The Whole Shooting Match
I Just Completed a week of shooting for a Colorado-based action sports company where we photographed a host of images for their 2010 product line (a bit late I know- but it's a summer sport). The shoot began with studio stills of components and accessories, moved into soft goods on models and culminated with an exciting hunt for lifestyle images on barren desert roads in Southern California. Here are some samples from the assignment.

The project was a tremendous success.
Check out all the results at www.streetswell.com
-J
Labels:
Advertising,
Commercial,
Lifestyle
Friday, September 18, 2009
fotografiar cajones (taking pictures of boxes)
I just finished a product shoot for Roselynn Percussion who make the coolest hand drums I have ever played. (I like to play a little). These cajons are super-cool! They also make a snare and bass drum.This represents a great photographic challenge for me. How do you give visual interest to boxes? Here is my attempt.
Labels:
Commercial
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