Tuesday, October 12, 2010

Mind and Body Meets Lights and Camera

On location for Club Intrawest to capture the story of a remarkable yoga retreat designed to bring its guests into a state of balance, peace and well-being. The goals for this assignment are to convey a sense of tranquility, and enjoyment; showcase an amazing property; and allow the viewer to relate to the experience. After a pre-shoot scouting trip, the creative director and I selected three locations for our morning shoot, giving the client a wide selection of imagery that compliments the landscape and architecture as well as the yoga vacation. With careful planning and a clear objective we are able to capture these (my favorite) images and many more in two hours.